"My Teams are fired up and well armed.  Look out competition."

-Kathy Starr
VP Sales & Marketing, 
PM Hotel Group


To accelerate the training of experienced sales managers as it relates to the refinement of existing, and introduction of new selling skills that will establish action steps in order to achieve specific goals.

  1. Introduction
  2. Quiz - Selling vs. Servicing vs. Administration
  3. Three pitfalls of hospitality sales
  4. Analysis of Sales Skills
    1. identifying new accounts
    2. growing market share
    3. making effective presentations
    4. removing resistance
    5. negotiating
    6. closing
    7. prioritizing - the best use of your time
  5. Analysis of People Skills
    1. work ethic
    2. creativity
    3. image
  6. How a General Manager can assist with the sales effort.
  7. How to implement this new material into your daily routine.


To date, nearly 27,000 hospitality salespeople have completed this entertaining and productive program. Self analysis quizzes, team tracks and role playing scenarios are the thrust of this acclaimed training series. Hundreds of hours of customer focus work are the basis for identifying the common denominators that exist amongst truly successful hospitality salespeople.