PRIMARY GOALS

To increase the hotel’s group sales production, bolster sales and marketing activities, and maximize total revenues by streamlining the administrative effort and initiating a comprehensive month-end group sales report that will act as a selling device for all sales personnel.

The proposed services include:

Phase One

I. Administrative workload often prevents the sales office from spending the bulk of its time actively soliciting new accounts. In order to streamline the administrative effort, a complete Systems Overview Survey will be conducted. The survey will identify non-selling activities, eliminate them, and replace them with selling activities.

The survey will contain an analysis of the following:

II. A short-term business plan will be implemented as a result of the Systems Overview Survey. The business plan will include the following:

• proper staffing guidelines
• salesperson deployment
• identification of potential new accounts
• identification of new market segment targets
• sales budget
• individual and office quotas
• community relations involvement
• trade show and travel schedules
• promotional collateral
• group and transient booking cycles
• introduction of rate management/inventory control guidelines
• introduction of a month-end group sales production report
• customer focus feedback
• proper positioning of the hotel in the marketplace

Phase One will incorporate items I and II into a functioning system that is understood by the sales and reservations personnel, as well as the Owners and General Manger. The goal is to have this system in place and operating four weeks from the commencement date.

Phase Two

Phase Two consists of the actual utilization of these systems. Once the systems are implemented and functioning, all concerned parties will be instructed how to maximize their potential results. Further, all of the systems will be incorporated into the marketing plan. The goal is to complete Phase Two four weeks from the conclusion of Phase One.

Phase Three

Phase Three – monitoring of the program – includes ongoing evaluation of the program through direct contact with the Owners, General Manager, Director of Sales and Reservations Manager.

Additionally, we will remain of counsel to provide assistance with the following:

Phase Three will be in effect for a period of not less than three months from the conclusion of Phase Two.